TOWSON, Md. – Towson University is pleased to announce that it has selected Team Services, LLC as its exclusive representative to lead the naming rights partnership sales process for the Tigers’ new arena.
Since breaking ground this past May, construction of the much-anticipated 5,200 seat venue has moved rapidly and the building is on target to open in 2013. The $73 million state-of-art facility is already generating significant excitement among the Towson and Greater Baltimore communities, and Director of Athletics Mike Waddell was eager to move ahead with the naming rights formation process.
Maryland-based Team Services, LLC was selected from a group of agencies interested in representing Towson for the sales effort.
Team Services brings significant experience in the specialized area of naming rights sales and is widely regarded as one of the foremost agencies in the industry. Among a long track record of notable successes, company Principals Fred Fried and E.J. Narcise have completed ground-breaking naming rights partnerships for numerous professional and collegiate partners, including the Baltimore Ravens (M&T Bank Stadium), Washington Redskins (FedEx Field), Houston Texans (Reliant Park), University of Maryland (Comcast Center), and most recently, Louisville Arena Authority (KFC Yum! Center).
“Tiger Arena will be a marquee sports and entertainment facility in the Mid-Atlantic and we are thrilled to be working with Team Services on the naming rights,” said Waddell. “Team Services is one of the industry leaders with great leadership and experience in the field. With a strong lineup of programming, including both sports and entertainment, this facility will create a strong corporate alignment and make the Towson Community and the greater Baltimore area a destination for years to come.”
The new arena will be home to Towson University men’s and women’s basketball, volleyball, and gymnastics, as well as major community events, musical performances and family shows. Designs call for a full complement of modern amenities, including luxury suites, loge boxes, multi-media video and LED boards, an athletics Hall of Fame and more.
In addition to serving as the hub for Towson athletics and student events, it is also anticipated that high school sports championships, graduations, fine arts and other events will make the arena a true year-round community center.
"Towson University has established itself as a leader academically, socially and athletically in the Mid-Atlantic region" said Narcise. "The new arena will become the centerpiece of Towson’s commitment to strengthening its student experience and fulfilling its metropolitan mission to meet the needs of the region by upgrading its unparalleled facilities. The arena project is a momentous step forward for Tigers Athletics and will contribute to the university’s continued growth and prominence in the region. We are honored to have been chosen and excited for the opportunity to represent Towson University in the effort to engage the corporate partners."
Team Services has already initiated the partnership sales process and is engaging leading regional and national companies. New program packaging efforts are underway, with the first on-site visits and presentations to potential partners scheduled for the coming weeks.
For more information on the new arena and for architect renderings, please visit www.TigerArena.com.
About Towson University
Towson University offers the most comprehensive sports program in the metropolitan Baltimore area, fielding 20 varsity teams that compete in the Colonial Athletic Association (CAA). Since joining the league in 2001-02, the Tigers have won CAA titles in men’s and women’s lacrosse, women’s swimming and diving, men’s soccer and men’s golf. Last fall, the Tigers added a championship in football led by Eddie Robinson National Coach of the Year Rob Ambrose and Jerry Rice National Freshman of the Year Terrence West. During an athletics history that traces its roots to the 1920’s, Towson has sent teams and individual student-athletes to NCAA post-season competition in baseball, basketball, football, golf, gymnastics, lacrosse, soccer, swimming, track & field and volleyball. Tiger student-athletes have distinguished themselves in the classroom as well as on the field of competition. Eleven Tigers have been named CAA Scholar-Athlete Award Winners for their respective sports, including the 2010 cross country recipient, Brandi Gervais, a senior Biology/Pre-Dentistry Major with a perfect 4.0 GPA. Gervais was also the CAA’s Scholar-Athlete of the Year for women’s sports in 2011. A number of student-athletes have gone on to enjoy professional careers, including most recently Jermon Bushrod, the starting left offensive tackle for the 2010 Super Bowl Champion New Orleans Saints; outfielder Casper Wells with the Seattle Mariners; and shooting guard Gary Neal with the San Antonio Spurs.
About Team Services, LLC
Team Services, LLC, based in Rockville, Maryland, is an industry-leading partnership marketing agency. The company specializes in providing high-level sponsorship sales, marketing and consulting services to professional franchises, universities, and corporations. Team Services has completed naming rights partnerships on behalf of clients in the NFL, NBA, MLB and NCAA and leads “Fuel Up to Play 60,” a national fitness and nutrition program co-owned by America’s Dairy Farmers and the NFL. To learn more about Team Services, log on to their website at www.teamservicesllc.com.